Africans are making a bid to be a major hub of mobile gaming. With more than 700 million mobile broadband subscribers in the entire continent, a growing number of young entrepreneurs are going digital and creating innovative and interactive content in their own home market.
Nigeria is one of the largest countries in Africa with the fastest growing Internet users, fastest growing mobile users, and one of the known growing population for the digital market.
Zynga inspired Maliyo Games, Hugo Obi, to create games about the everyday experiences of Africans for a global audience. The games have narratives, environments and sounds to make the experience more enjoyable. One of their famous games is the Okada Ride which describes a hot day in Lagos and set in busy roads with the player challenged to get to work quickly. Numerous obstacles include pedestrians, hawkers, road barriers and law enforcement agents in the way.